SAMY acquires Get Engaged

SAMY, a global influencer marketing and social media agency, announced the acquisition of Get Engaged, a creator economy and influencer marketing platform, in a deal valued in the low nine-figure range. The transaction represents a significant consolidation move in the influencer marketing space, combining SAMY's established agency infrastructure and global reach with Get Engaged's technology platform and creator network capabilities. The deal was reported by Adweek and signals continued investment appetite in the influencer and creator economy sector as brands increasingly shift budgets toward social and creator-driven channels.

This acquisition reflects the broader consolidation trend sweeping the influencer marketing and creator economy segment of AdTech, where agencies and holding companies are racing to own proprietary technology and creator relationships rather than relying on third-party platforms. By acquiring Get Engaged, SAMY gains a technology layer that can differentiate its service offering from pure-play agency competitors and potentially compete more directly with SaaS-based influencer platforms. The deal also underscores the growing valuation of creator economy assets, with a low nine-figure price tag suggesting strong investor and acquirer confidence in the sector's growth trajectory. Competitors in the influencer marketing space — including Influential, Traackr, CreatorIQ, and larger holding company-owned influencer units — may face increased competitive pressure as SAMY scales its combined capabilities.