Twitter acquires MoPub for $350M
AcquisitionTwitterMoPub
September 9, 2013350M
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
Twitter's entry into mobile programmatic — MoPub's mobile SSP became Twitter's ad-tech backbone. Sold to AppLovin in 2021.
- Acquirer
- Target
- MoPub
- Deal Value
- $350M
Connections