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Deals & Moves

226 deals & moves in the AdTech ecosystem

Onetag acquires Aryel

Acquisition
Mar 2, 2026

Viant Technology acquires TVision Insights

Acquisition
April 2026

QVP II acquires joint control of RTB House HoldCo

Acquisition

The European Commission cleared the acquisition of joint control of Polish company RTB House HoldCo sp. z o.o. by Luxembourg-based QVP II S.C.A. under simplified review, citing no competition risks.

Oct 22, 2026

Intelligent Protection Management acquires Advanced Technology Distributors' managed technology business

Acquisition

Intelligent Protection Management (Nasdaq: IPM) signed a definitive agreement to acquire Advanced Technology Distributors' managed technology business. The California services acquisition would close in two stages, with cash, a seller note and an earnout subject to separate utility approvals.

Oct 23, 2026

Omnicom acquires Coca-Cola's North American media business

Acquisition

Omnicom has won Coca-Cola's North America media account after the beverage giant held separate pitches. This follows Publicis resigning its North America media business for PepsiCo, effectively resulting in a media agency swap between the two rival beverage companies.

Oct 22, 2026

Publicis Groupe to acquire HEPMIL Media Group

Acquisition

Publicis Groupe signed a definitive agreement on October 29, 2025 to acquire HEPMIL Media Group, the Singapore-founded influencer, content and social agency group. No completion has been reported; the deal is shown as pending.

Oct 29, 2025

Web Services Team acquires Boro Business Lab and 323 Design

Acquisition

Franklin-based Web Services Team acquired two local companies, Boro Business Lab and 323 Design, for an undisclosed sum.

Oct 20, 2026

Robots & Pencils acquires Tiger Pistol

Acquisition

Applied AI engineering company Robots & Pencils acquired Tiger Pistol, a marketing automation platform serving enterprises and franchises.

Oct 17, 2026

GreenRubino acquires Rupert

Acquisition

Seattle marketing and public relations firm GreenRubino acquired Rupert, a 16-year-old advertising agency specializing in creative services.

Oct 14, 2026

Salesforce acquires Loops

Acquisition
Oct 13, 2026

DAZN acquires Basket.TV

Acquisition
Aug 6, 2026

Bending Spoons acquires Airtable

Acquisition
Aug 4, 2026

Nvidia acquires Hugging Face

Acquisition
Sep 2, 2026

Enso acquires PPG Digital and unnamed US firm

Acquisition

Israeli startup Enso plans to acquire marketing firm PPG Digital and a US-based company for up to $25 million, adding around 50 employees to combine AI agents with traditional advertising services.

Oct 6, 2026

Refine Labs acquires MOBI Solutions

Acquisition

Refine Labs acquired MOBI Solutions to add marketing operations and analytics expertise to its Brand, Demand and Expand growth platform.

Oct 5, 2026

Sky UK Limited acquires ITV Media and Entertainment Holdings Ltd

Acquisition
Jul 6, 2026

Offer18 acquires Offershub

Acquisition

Offer18, a performance marketing platform, acquired Offershub to expand its capabilities for agencies, advertisers, and affiliates.

Oct 13, 2026

Gfinity acquires Connected IQ

Acquisition

Gfinity announced plans to acquire Connected IQ as part of its AI and adtech expansion, including a US market launch.

Oct 13, 2026

Hightouch acquires Strata

Acquisition

Hightouch acquired Strata, an AI platform specializing in automated integrations, to expand integrations across the marketing stack.

Oct 10, 2026

DEKUPLE GROUP acquires majority stake in Italian agency SAY

Acquisition

DEKUPLE GROUP acquired a majority stake in Italian agency SAY to strengthen its position in Southern Europe.

Oct 14, 2026

Unico acquires Valida

Acquisition

Unico acquired Argentine company Valida in a transaction advised by Marval O'Farrell Mairal and Bruchou & Funes de Rioja.

Oct 14, 2026

Accenture acquires Sagacity Solutions

Acquisition

Accenture acquired Sagacity Solutions, adding over 140 specialists to expand Accenture Song's AI customer intelligence capabilities.

Oct 15, 2026

Mubadala Capital completes acquisition of Clear Channel Outdoor Holdings

Acquisition

Mubadala Capital completed its acquisition of Clear Channel Outdoor Holdings, a leader in U.S. out-of-home advertising.

Oct 15, 2026

Spartan Marketing acquires Notion Design Group

Acquisition

Greensboro-based Spartan Marketing acquired Notion Design Group to add website design, development and hosting services for over 70 businesses.

Oct 14, 2026