Deals & Moves
226 deals & moves in the AdTech ecosystem
Onetag acquires Aryel
AcquisitionViant Technology acquires TVision Insights
AcquisitionQVP II acquires joint control of RTB House HoldCo
AcquisitionThe European Commission cleared the acquisition of joint control of Polish company RTB House HoldCo sp. z o.o. by Luxembourg-based QVP II S.C.A. under simplified review, citing no competition risks.
Intelligent Protection Management acquires Advanced Technology Distributors' managed technology business
AcquisitionIntelligent Protection Management (Nasdaq: IPM) signed a definitive agreement to acquire Advanced Technology Distributors' managed technology business. The California services acquisition would close in two stages, with cash, a seller note and an earnout subject to separate utility approvals.
Omnicom acquires Coca-Cola's North American media business
AcquisitionOmnicom has won Coca-Cola's North America media account after the beverage giant held separate pitches. This follows Publicis resigning its North America media business for PepsiCo, effectively resulting in a media agency swap between the two rival beverage companies.
Publicis Groupe to acquire HEPMIL Media Group
AcquisitionPublicis Groupe signed a definitive agreement on October 29, 2025 to acquire HEPMIL Media Group, the Singapore-founded influencer, content and social agency group. No completion has been reported; the deal is shown as pending.
Web Services Team acquires Boro Business Lab and 323 Design
AcquisitionFranklin-based Web Services Team acquired two local companies, Boro Business Lab and 323 Design, for an undisclosed sum.
Robots & Pencils acquires Tiger Pistol
AcquisitionApplied AI engineering company Robots & Pencils acquired Tiger Pistol, a marketing automation platform serving enterprises and franchises.
GreenRubino acquires Rupert
AcquisitionSeattle marketing and public relations firm GreenRubino acquired Rupert, a 16-year-old advertising agency specializing in creative services.
Salesforce acquires Loops
AcquisitionDAZN acquires Basket.TV
AcquisitionBending Spoons acquires Airtable
AcquisitionNvidia acquires Hugging Face
AcquisitionEnso acquires PPG Digital and unnamed US firm
AcquisitionIsraeli startup Enso plans to acquire marketing firm PPG Digital and a US-based company for up to $25 million, adding around 50 employees to combine AI agents with traditional advertising services.
Refine Labs acquires MOBI Solutions
AcquisitionRefine Labs acquired MOBI Solutions to add marketing operations and analytics expertise to its Brand, Demand and Expand growth platform.
Sky UK Limited acquires ITV Media and Entertainment Holdings Ltd
AcquisitionOffer18 acquires Offershub
AcquisitionOffer18, a performance marketing platform, acquired Offershub to expand its capabilities for agencies, advertisers, and affiliates.
Gfinity acquires Connected IQ
AcquisitionGfinity announced plans to acquire Connected IQ as part of its AI and adtech expansion, including a US market launch.
Hightouch acquires Strata
AcquisitionHightouch acquired Strata, an AI platform specializing in automated integrations, to expand integrations across the marketing stack.
DEKUPLE GROUP acquires majority stake in Italian agency SAY
AcquisitionDEKUPLE GROUP acquired a majority stake in Italian agency SAY to strengthen its position in Southern Europe.
Unico acquires Valida
AcquisitionUnico acquired Argentine company Valida in a transaction advised by Marval O'Farrell Mairal and Bruchou & Funes de Rioja.
Accenture acquires Sagacity Solutions
AcquisitionAccenture acquired Sagacity Solutions, adding over 140 specialists to expand Accenture Song's AI customer intelligence capabilities.
Mubadala Capital completes acquisition of Clear Channel Outdoor Holdings
AcquisitionMubadala Capital completed its acquisition of Clear Channel Outdoor Holdings, a leader in U.S. out-of-home advertising.
Spartan Marketing acquires Notion Design Group
AcquisitionGreensboro-based Spartan Marketing acquired Notion Design Group to add website design, development and hosting services for over 70 businesses.