Deals & Moves
773 deals & moves in the AdTech ecosystem
Penske Media acquires Vox Media
AcquisitionJun 18, 2026
Penske Media spins off PMX Division
spinoffJun 18, 2026
Ad Age Creativity Awards names best YouTube creator collaboration
OtherAgentic Resource Discovery
PartnershipSiriusXM partners with School of Greatness
PartnershipScorpion acquires 1SEO Digital Agency
AcquisitionJun 18, 2026
Perion launches Ask Perion agentic self-serve mobile app
LaunchZeta Global partners with agencies
PartnershipOmnicom retires DDB, FCB & MullenLowe; consolidates creative into BBDO/TBWA/McCann
RestructuringFollowing the Interpublic acquisition (closed Nov 2025), Omnicom retired the DDB, FCB and MullenLowe agency brands over H1 2026, consolidating its global creative business into three networks — BBDO, TBWA and McCann — and cutting ~4,000 jobs. DDB and MullenLowe folded into TBWA; FCB (founded 1873) was absorbed by BBDO.
Jan 1, 2026
Google Ad Manager launches AI chatbot for troubleshooting campaigns
LaunchStackAdapt partners with OpenAI
PartnershipCriteo partners with OpenAI
PartnershipAudioGraph
PartnershipRembrand acquires Spaceback
AcquisitionSep 15, 2025
BCN
PartnershipLiveRamp launches Agentic Partner Program
PartnershipAdobe acquires Semrush
AcquisitionNov 18, 2025
The Strata Group acquires We Are Collider
AcquisitionJun 18, 2026
BlueConic acquires Blueshift
AcquisitionJun 17, 2026