Deals & Moves

Omnicom Group completed its all-stock acquisition of Interpublic Group (IPG) on November 26, 2025 — the largest holding-company merger in advertising history, creating the world’s biggest agency group.

Sprinklr acquired the assets of ViralMoment, an AI-powered social-video intelligence company, to add multimodal video/image/audio analysis to its customer-experience-management platform.

Norwegian telecom Telenor acquired ~95% of cross-device identity startup Tapad on Jan 29, 2016 for $360M.

Apple acquired mobile ad network Quattro Wireless for $275 million in early January 2010 — the team behind what became Apple’s iAd platform.

Yahoo agreed to acquire mobile analytics and advertising firm Flurry on July 21, 2014 for an undisclosed sum reported to be north of $200 million.

Comcast acquired video ad-serving company FreeWheel for $360 million in early 2014, running it as a standalone unit within the company.

AppLovin acquired mobile ad exchange MoPub from Twitter for $1.05 billion in cash, announced October 2021 and completed in early January 2022.

Oracle agreed to acquire marketing-automation company Eloqua for $23.50 per share — approximately $871 million net of cash — announced December 20, 2012.

Google Cloud completed its $2.6 billion acquisition of business-intelligence platform Looker on February 13, 2020.

Salesforce agreed to acquire data management platform Krux for approximately $700 million (about $340 million in cash plus stock), announced October 3, 2016.