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AI Transparency & Platform Diversification Drive Today's AdTech Agenda

AI
Mar 23 — Mar 24, 2026

Search and AI transparency took center stage as Bing introduced grounding dashboards for AI queries, while platforms from Brave to Apple expanded their ad offerings. Meanwhile, macroeconomic headwinds and creator economy consolidation signal shifting advertiser priorities.

Category Spotlights

AI & Search Transparency
3 changes

Bing's new AI Dashboard mapping grounding queries to cited pages addresses growing advertiser concerns about AI hallucinations and source attribution in search.

Mentioned:BingMicrosoftAI Grounding

Sources:

  • Bing AI Dashboard Maps Grounding Queries To Cited Pages
  • AI Media Is Already Here. Here's What Marketers Need to Know
Platform Monetization Shifts
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Brave, Apple, and TikTok are all expanding proprietary ad networks and creator tools, signaling a broader shift toward first-party monetization strategies independent of traditional ad exchanges.

Mentioned:BraveAppleTikTokYouTube

Sources:

  • Why Ad-Blocking Browser Brave Introduced Its Own Ads
  • TikTok courts CMOs with first-ever Collective, as it targets bigger budgets