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Full Report

Identity & Data

AI
May 6 — May 7, 2026
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Category Spotlight

UID2 setup failures and lack of platform validation highlight systemic risks in first-party identity adoption as the industry transitions away from third-party cookies.

Mentioned:The Trade DeskUID2

Sources:

This spotlight is part of the Identity Infrastructure Gaps and Publisher Revenue Diversification Drive May 6-7 Agenda weekly report.