Mar 18 — Mar 19, 2026
3 changesCategory Spotlight
Sell-side agents are entering beta phase, forcing the industry to rethink quality control—shifting focus from domain-level filtering to bid request validation.
Mentioned:Sell-side agentsProgrammatic quality controlBid request validation
This spotlight is part of the Sell-Side Agents & DOOH Growth Dominate; Platform Wars Heat Up weekly report.