A “Pay-For-Performance” Ad Industry? Brands And Agencies Will Need A Referee

The very concept of AI and its impact on select industries is enough to cause dramatic swings in stock market sectors and wild future-of-work predictions. But when the world’s largest ad agency talks about changing its revenue model – and trots out a real-world client example to back it up – people pay attention. In […] The post A “Pay-For-Performance” Ad Industry? Brands And Agencies Will Need A Referee appeared first on AdExchanger.