Adobe Advertising’s Greg Collison Publishes Framework for Practical AI in Advertising

Article helps marketers distinguish predictive, generative, and agentic AI to drive stronger performance, creative experimentation, and operational efficiency. Adobe Advertising announced the publication of a new CMO Alliance article by Greg Collison, Head of Product, Adobe Advertising, titled “A Framework for Practical AI in Advertising.” The article explores how AI is reshaping advertising platforms and […]

Last updated Oct 22, 2026 by the ATDb Editorial Team