Adobe Announces Real-Time CDP Integration with Major Retail Media Networks

Adobe has unveiled integrations connecting its Real-Time Customer Data Platform with retail media networks including Kroger Precision Marketing, CVS Media Exchange, and Albertsons Media Collective. The integrations enable brands to activate first-party data across retail media environments with improved targeting and measurement capabilities.

Last updated Feb 9, 2026 by the ATDb Editorial Team · Connections updated Feb 13, 2026