Advertisers Must Find the Friend Who Pays for Everyone: PayPal Ads’ Asaf Davidov

Advertisers have spent a fortune trying to figure out who influences purchase decisions. PayPal Ads has a novel suggestion: Find the person who’s always stuck paying for dinner while everyone else promises to Venmo them later. That person might be worth a lot more to marketers than their dinner companions, according to Asaf Davidov, head […]

Last updated Oct 19, 2026 by ATDb automated enrichment