Advertisers Should Stop Chasing Customers, Start Predicting Purchases: Citi’s Mike Venable

Advertisers spend heavily trying to figure out what consumers want. Now Citi wants to help them figure out what consumers will buy next, using a remarkably useful clue: what they’ve already purchased. With the launch of Citi Commerce Media, the banking giant is bringing its vast trove of transaction intelligence into an advertising industry that […]

Last updated Oct 20, 2026 by ATDb automated enrichment