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Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

Jonas Jaanimagi of IAB Australia gives us his thoughts on how the ad industry can truly realise the promise of agentic advertising... The post Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive appeared first on ExchangeWire.com.

Last updated Apr 17, 2026 by ATDb automated enrichment

Source
ExchangeWire
Published
Apr 17, 2026
Topic
IAB Australia
Mentions
2