AI could unlock $30B for marketers, if we fix measurement first
Articlemartech.org
When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools. The post AI could unlock $30B for marketers, if we fix measurement first appeared first on MarTech.
Source: MarTechPublished: Feb 6, 2026
Last updated Feb 14, 2026 by the ATDb Editorial Team