AI is Reducing Costs at ITV as Studios Business Offsets Ad Declines
Articlevideoweek.com
Over the last two years, ITV has been working to embed AI across its production workflows, the UK broadcaster said on its full-year earnings call this morning, in order to help reduce production costs at ITV Studios. Total Studios costs fell by 5 percent YoY in 2025, with content costs and non-content costs down by Read More
Last updated Mar 5, 2026 by ATDb automated enrichment