Apple's Ad-Tech Blocking Harms Publishers, IAB Tech Lab Chief Says

Apple is harming publishers with its new ad-technology domain blocking, Anthony Katsur, chief executive of IAB Tech Lab, argues in a new essay, PPC Land reports. Designed to protect designed to protect consumer privacy, the blocking cuts off needed traffic and revenue for publishers and exceeds regulatory demands, Katsur asserts. "Apple and other platform companies seek to establish consumer privacy protections that go beyond current government requirements," Katsur wrote. "Their policies may restrict practices that applicable law permits under specified conditions, including valid consent."

Last updated Oct 22, 2026 by ATDb automated enrichment