Are in-browser game demos Twitch’s entry into the booming live shopping industry?

If you could watch a streamer play a game and then try it out for yourself without leaving your seat, would you be more likely to purchase the full version of that game? Twitch is putting that theory to the test. An experimental feature on the Amazon-owned platform is titled Game Lift, and it reimagines Twitch's position in the gaming world. Titles featured via Game Lift will be playable within Twitch, adding an interactive twist to the platform's offerings. Visit Tubefilter for more great stories.