Are the DSP’s Days Numbered in an Agentic Future?
Articlevideoweek.com
So far in the process of AI adoption, much of the focus has been on efficiency, writes Nick Tong, Managing Partner at Mediaplus UK, but now we are seeing the potential for agentic buying to change the process itself. In this guest article, Tong explores the impact agentic buying will have on the future of Read More
Last updated Oct 21, 2026 by ATDb automated enrichment