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Bad AI customer agent bots are a growing brand risk

Bad AI customer agent bots are a growing brand risk

74% of enterprises that deployed AI customer agents have rolled them back after governance failures damaged CX and trust. The post Bad AI customer agent bots are a growing brand risk appeared first on MarTech.

Source: MarTechPublished: May 21, 2026

Last updated May 21, 2026 by ATDb automated enrichment