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BBH’s Erica Roberts on the energy of creative reviews and why ad testing doesn’t work

BBH’s Erica Roberts on the energy of creative reviews and why ad testing doesn’t work

Articleadage.com

Plus, her favorite work, past and present, and why we’re entering a golden age of creativity.

Last updated May 19, 2026 by ATDb automated enrichment

Source
Ad Age
Published
May 19, 2026
Topic
BBH
Mentions
1