Bloomberg Wants Contextual Targeting To Work In Live Video

Live video is a strong demand driver for streamers and social media. Why not news publishers? Bloomberg produces hours of live content a day, between its TV channel and its network of global and business news publications. And it’s shifting its contextual targeting focus beyond standard display ads to live video.  Kym Nicholas, who leads […] The post Bloomberg Wants Contextual Targeting To Work In Live Video appeared first on AdExchanger.