Brands are Chasing the Wrong 5% of Shoppers: Channel Factory’s Nerissa Valdellon

MIAMI — Marketers like to imagine consumers carefully moving through a neat purchase funnel, progressing from awareness to consideration and finally to purchase. Consumers, meanwhile, are busy bouncing between social feeds, streaming platforms, search engines and shopping apps before buying something they didn’t even know they wanted an hour earlier. That’s the central message from […]