Brands Should Stop Chasing Clicks, Start Booking Memories: United’s Mary Rachelle Stumpf

As Cannes Lions approaches, where every brand suddenly discovers it has a “bold new storytelling vision,” Mary Rachelle Stumpf, director of sales at Kinective Media by United Airlines, is offering a slightly inconvenient truth for the industry. The scroll is overrated, and your banner ad isn’t making memories. “What excites me most about ‘traveler media’ [...]

Last updated May 10, 2026 by ATDb automated enrichment