Channel 4 Expands Third-Party Platform Push with Video Podcasts on Spotify

As younger audiences become harder to reach on linear TV, broadcasters have been stepping up their efforts to reach those viewers on third-party video platforms. So far most of that strategy has been focused on YouTube, a move that has delivered significant extra reach and viewership for the UK broadcasters, as VideoWeek reported last year. Read More

Last updated Feb 12, 2026 by ATDb automated enrichment