Closing the Trust Gap Starts at the Opt-In

Ecommerce brands are increasingly asking for customer data, yet they’re receiving less in return. That’s not a coincidence. Collecting data beyond just name and email, like phone number, birthday, and preferences, enables more personalized messages for consumers. But because the value isn’t clear, consumers are willing to volunteer only a limited subset of low-risk information […]

Last updated Apr 24, 2026 by ATDb automated enrichment