Comcast’s James Rooke: Premium Video’s Top Priority is Proving Outcomes

NEW YORK – Generally speaking, “performance TV” means delivering measurable outcomes for marketers through return on ad spend demonstration, though the challenge lies in proving television’s effectiveness on a consistent, scalable basis rather than isolated campaigns. “What does performance TV mean for Comcast? It means that we deliver outcomes for a marketer. If you’re a [...]

Last updated Apr 14, 2026 by ATDb automated enrichment