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Consumers ditch the funnel as behavior gets more fluid

Consumers ditch the funnel as behavior gets more fluid

Articlemartech.org

New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models. The post Consumers ditch the funnel as behavior gets more fluid appeared first on MarTech.

Source: MarTechPublished: Apr 24, 2026

Last updated Apr 24, 2026 by ATDb automated enrichment