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Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes

AdExchangerMay 6, 2026James HercherRead original

Last updated May 6, 2026 by ATDb automated enrichment

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Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year. The amount spent by advertisers on Criteo was up, and exceeded $1 billion for the first time in Q1 (generally the lowest ebb of the year for advertising overall). But […] The post Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes appeared first on AdExchanger.