Epsilon’s Chris Wissing: Treating Loyalty as a Cost Is the Biggest Mistake Brands Make

WASHINGTON, DC — Points programs and redemption catalogs are table stakes. The brands that build lasting loyalty are the ones that show up unexpectedly, in moments that matter, in ways customers might never have anticipated. “I asked a question yesterday for everyone to highlight what was their most memorable customer service experience. In every single […]

Last updated Oct 20, 2026 by ATDb automated enrichment