Focusing on Efficiency Means “Doing Less With Less” Says IPA Research
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A wealth of effectiveness data has drilled the benefits of brand investment into the minds of most marketers, but many argue that those long-term investments are only feasible for large brands with deep pockets. However, a new IPA report from marketing effectiveness expert Les Binet, and Will Davis, Chief Data Officer and Co-Owner of Medialab, Read More
Last updated May 27, 2026 by ATDb automated enrichment