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Frivolous Spending is Out, Cocooning is Back – UK Consumers are Clicking Less But Buying More

Frivolous Spending is Out, Cocooning is Back – UK Consumers are Clicking Less But Buying More

Consumers in 2026 are investing in their home life and securing their future Home improvement, finance and insurance are booming, despite economic uncertainty The high-intent internet is here, as zero-click kicks in across all channels Analysis of a giant cache of nearly 70 million email marketing messages reveals how consumer behaviour has shifted dramatically from discovery […]

Source: MarTech SeriesPublished: Mar 31, 2026

Last updated Mar 31, 2026 by ATDb automated enrichment