fullthrottle.ai® Launches Enhanced SmartMail Capabilities to Unify Identity-Based Campaigns with Automated Self-Service Direct Mail Activation

The first DSP platform with a native direct mail component, enabling brands and agencies to activate identity-based first-party and third-party campaigns within a single campaign workflow.  FullThrottle Technologies, LLC, a pioneering innovator in first-party data media solutions and AdTech operating systems, announced an enhanced SmartMail offering, delivering a first-of-its-kind integration that brings identity-powered direct mail to […]

Last updated Mar 17, 2026 by ATDb automated enrichment