Gartner Marketing Survey Finds Awareness and Conversion Account for 62.6% of Total Media Spend

Analysts Explore Strategic Implications of AI-Driven Shifts Toward Digital, Acquisition and Human Capability During Gartner Marketing Symposium/Xpo, June 8-10, in Denver Awareness and conversion now account for 62.6% of total media spend, as CMOs shift budget toward acquisition and digital channels in pursuit of growth, according to a survey by Gartner, Inc., a business and […]

Last updated Oct 21, 2026 by the ATDb Editorial Team