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Gen Z’s negative feelings about TikTok are starting to affect their usage habits

TubefilterMarch 10, 2026Sam GutelleRead original

Last updated Mar 11, 2026 by ATDb automated enrichment

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Gen Z hasn't yet reached its thirties, but the cohort is already feeling nostalgic for a simpler time. That's one of the takeaways from a new Harris Poll survey, which found that TikTok's new features are alienating some members of Gen Z -- even as they continue to use the app regularly. Harris' latest survey of twentysomethings' social media habits is called "TikTok Troubles: The Platform Gen Z Can’t Quit (But Doesn’t Trust), and that title offers a basic overview of the findings. At the most basic level, Gen Z is still TikTok's bread and butter. 65% of the respondents said that they use TikTok daily. Visit Tubefilter for more great stories.