Google Analytics Adds AI Assistant As Default Channel Group via @sejournal, @MattGSouthern

Search Engine JournalMay 14, 2026Matt G. SouthernRead original

Last updated May 14, 2026 by ATDb automated enrichment

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Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini. The post Google Analytics Adds AI Assistant As Default Channel Group appeared first on Search Engine Journal.