Gracenote and PubMatic Bring Curated Live Sports and Content-Level Deals to Programmatic CTV

Integration embeds Gracenote content intelligence, including contextual segments and live sports schedule data, directly within PubMatic’s platform for activation across premium streaming inventory Gracenote, Nielsen’s content intelligence business, and PubMatic, the leading AI-powered adtech company delivering digital advertising performance, announced a strategic partnership that makes connected TV (CTV) inventory easier to discover, evaluate and buy […]

Last updated Oct 21, 2026 by the ATDb Editorial Team