Hard Truths For Retail Media At The IAB Connected Commerce Summit

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means (we’ll save that for the consolidation phase in the future). But an important reality check. […] The post Hard Truths For Retail Media At The IAB Connected Commerce Summit appeared first on AdExchanger.

Last updated Apr 16, 2026 by ATDb automated enrichment