Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV

Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity. The post Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV appeared first on AdExchanger.

Last updated Apr 17, 2026 by ATDb automated enrichment