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How Axe’s marketing is changing as Gen Z guys grow more sophisticated

How Axe’s marketing is changing as Gen Z guys grow more sophisticated

Articleadage.com

Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products and campaigns.

Last updated Apr 22, 2026 by ATDb automated enrichment

Source
Ad Age
Published
Apr 22, 2026
Topic
Unilever
Mentions
1