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How Celsius is building brands — not just beverages — as growth surges

How Celsius is building brands — not just beverages — as growth surges

Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani Nu and Rockstar.

Last updated Mar 11, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Mar 11, 2026
Topic
Celsius
Mentions
3