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How CRM became the backbone of customer engagement

How CRM became the backbone of customer engagement

Articlemartech.org

CRM now acts as an operating model for marketing, connecting data, teams, and decisions to improve engagement and business outcomes. The post How CRM became the backbone of customer engagement appeared first on MarTech.

Source: MarTechPublished: Apr 24, 2026

Last updated Apr 24, 2026 by ATDb automated enrichment