How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality

ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinelli’s is using that logic to rethink how it judges retail media performance. Although return on ad spend is relatively easy to measure, treating it as the […] The post How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality appeared first on AdExchanger.

Last updated Jun 1, 2026 by ATDb automated enrichment