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How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup

How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup

The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.

Last updated Apr 15, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Apr 15, 2026
Topic
Mondelēz
Mentions
2