How OpenAI is using the Super Bowl to position ChatGPT as the Kleenex of AI

OpenAI shows how everyday people could code with ChatGPT’s new service called Codex. Its second Super Bowl commercial ran against those from several AI companies, including Google Gemini, Anthropic Claude, Meta and Amazon.

Last updated Feb 9, 2026 by ATDb automated enrichment · Connections updated May 3, 2026