How sports marketing is shifting from media buys to moment-based activation

Nikolaus Beier, svp of marketing services, Sportradar Capturing and commercializing the excitement and influence of memorable sporting moments is imperative for any brand that wants to connect with sports fans. Moving as quickly as the evolving sports ecosystem and with the fluidity of modern fans is a tall order, but it can be addressed with […]

Last updated Oct 22, 2026 by the ATDb Editorial Team