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How to build a branded microdrama—the CMO playbook from Marc Jacobs, Crocs and more

How to build a branded microdrama—the CMO playbook from Marc Jacobs, Crocs and more

Articleadage.com

MCoBeauty, Bilt and Marc Jacobs have all debuted microdramas in the past year, each generating millions of views.

Last updated May 8, 2026 by ATDb automated enrichment

Source
Ad Age
Published
May 8, 2026
Topic
MCoBeauty
Mentions
4