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IAB adopts Amazon framework to improve programmatic signals

IAB adopts Amazon framework to improve programmatic signals

Articlemartech.org

A new open source framework helps buyers signal intent more clearly, reducing wasted bids across programmatic advertising. The post IAB adopts Amazon framework to improve programmatic signals appeared first on MarTech.

Last updated Apr 15, 2026 by ATDb automated enrichment

Source
MarTech
Published
Apr 15, 2026
Topic
IAB
Mentions
2

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