IAB Europe Releases CTV Measurement Framework and Transparency Principles for Public Comment
Articlevideoweek.com
A common frustration for advertisers and agencies when it comes to connected TV advertising is a lack of standardisation in measurement and transparency. There's significant variation in the data which media owners and intermediaries pass back to the buy-side, and disagreement around how specific metrics are defined. Buyers frequently report that they don't always know Read More
Last updated Apr 30, 2026 by ATDb automated enrichment