IAB Opens Public Comment on New Guide to Inform Cross-Channel Measurement Decisions

Public Comment Open Through November 4, 2026 New York – October 20, 2026 –  Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced the release of its Cross-Channel Measurement Decision Guide for public comment. Developed as part of Project Eidos, the guide advances IAB’s work to help marketers use … Continued The post IAB Opens Public Comment on New Guide to Inform Cross-Channel Measurement Decisions appeared first on IAB.

Last updated Oct 20, 2026 by ATDb automated enrichment